OUR PEOPLE

Our finance guru Mohamed ensures all our financial operations are always in order. A native Marrakshi, Mohamed holds a master’s degree in Financial Management from Cadi Ayyad University and in his free time he enjoys playing football, exploring Marrakech by motorbike as well as continuing to study his field of finance.

Growing up in the middle of the Sahara Desert, Abdel had always known that he was destined to be an ambassador for tourism in Morocco. A childhood dream to showcase the best of his country, he decided to run camel treks and jeep adventure tours in the desert from an early age. The desire to create more was sparked, so he took this early experience with tourism and started to build luxury accommodation offerings – first with desert camps, next a hotel and eventually, a full-service travel, transport and destination management company.

Fast forward 20 years and Abdel has become a well-respected member of the Moroccan tourism industry. He has continued to invest in the growth of luxury hotels and camps throughout Morocco, providing not only great employment opportunities within the tourism sector, but also ensuring that Morocco continues to be recognized globally as a leading luxury travel destination.

From humble beginnings come great things – a simple adage that represents our Founding Director perfectly. From guiding tourists on camel back through the Sahara Desert as a young boy, to arranging private jets and remote luxury camps for some of the world’s biggest pop stars and dignitaries in more recent times; Jawad’s philosophy and approach to tourism in Morocco has remained unchanged – how you make people feel is paramount.

This philosophy is not only applied to his approach with clients, but also carried into the every day with his teams and partners on the ground, ensuring the kinds of relationships that open doors, that others don’t even know exist.

Jawad’s pioneering initiatives to elevate the luxury tourism industry in Morocco and his continued commitment to innovation and philanthropy, is ensuring the future is bright for his country and the generations to come.

First generation Australian, born to Macedonian parents, and now a self proclaimed global citizen – our General Manager’s wanderlust began at a very young age when she visited her parents homeland for the first time, and only grew in intensity with every new stamp in her passport, as she continued to travel the globe over the decades.

Turning this wanderlust into a travel career of 20+ years, and having successfully built and ran a number of luxury travel companies, Sonia’s passion for discovering destinations through the eyes of locals and her ability to seek out and tailor the very best out-of-box itineraries, combined with her natural business acumen, brings a fresh and global approach to the Moroccan travel landscape.

Sonia first visited Morocco over 10 years ago and was instantly seduced by the exotic blend of colors, spices, scents, sounds and sights that this diverse country exuded at every turn. Never feeling completely fulfilled, she has been returning yearly ever since (all in the name of research!) and continues to fill her little black book with incredible gems – ensuring that even the most discerning travelers will always leave Morocco wowed.

Born and raised in the beautiful Dades Valley in Ouarzazate, our expert local specialist guide Mohamed Zahidi, is your key to unlocking Morocco and all that it has to offer.

A native speaker of Tamazight (a Berber language of southern Morocco), he is also fluent in Arabic, English and French. Mohamed has a Masters in English literature from Cadi Ayyad University in Marrakech and after teaching English for almost a decade, he decided to take his love for his country and combine it with his passion for tourism and very quickly became one of Morocco’s most esteemed and sought after specialist guides.

With a profound knowledge in many styles of architecture including Moroccan, Islamic and Contemporary – and a great interest in the History of Gardens – Mohamed is continuously requested to guide for institutions such as the American Museum of Natural History, Harvard Museum of Natural History, The Metropolitan Museum of Art and has also guided many dignitaries from the USA and European countries.

Mohamed’s love and appreciation of his country is unsurpassed, as is his ability to bring to life Morocco’s special magic and beauty .